Publications

Cool Pak is a brand of Bunzl that offers packaging solutions for agriculture and produce. Being a content-heavy brochure, my approach focused on maintaining engagement through the use of graphic elements and images. I added separator lines to break up lengthy text, transformed sentences into list formats where possible, and utilized color and bold text for statement hierarchy. The integration of color blocks also played a crucial role in alleviating the perception of an excessive amount of copy, resulting in a visually appealing brochure.