Bedard’s Billboard

Bedard’s billboard advertisement was created for a design contest for an A/C and heating company. My primary goal was to convey the essence of the industrial/maintenance industry at a glance. I aimed to ensure that anyone who saw the sign would immediately associate it with services, repairs, and installations. To achieve this, I used a white background for the copy, drawing attention to it before viewers look at the brand logo on the left. This white backdrop not only serves to highlight the logo but also acts as an arrow, subtly guiding the viewer’s eyes toward the logo for maximum impact.