Big Y Product Catalog

While I was familiar with Big Y before undertaking this project, it was my first time designing for them so researching was a necessary step to delve deeper into their company and brand identity. Using my findings, I was able to design an engaging front cover using images sourced from their website, effectively capturing their visual essence. Despite the catalog’s extensive 57-page length, the design process was streamlined and efficient, thanks to my proficiency in automation tools within InDesign. This approach ensured a smooth and simplified design process, resulting in a full, organized product catalog that aligns seamlessly with BIG Y’s branding and vision.