Bunzl Baby, a program designed for expecting mothers, required the creation of a distinctive logo. The logo’s purpose was be used in documents for parents and to be embroidered on baby blankets given to employees embarking on maternity leave. Given the context of baby blankets, I opted for a playful approach in my design concepts, drawing inspiration from children’s toys like stuffed animals and wooden blocks. Witnessing the final printed results surpassed my expectations. The decision to depart from a corporate branding approach in favor of a more endearing and cute design proved to be a great choice.