Bunzl Diversity & Inclusion Social Media

At Bunzl, social media played a significant role in the company’s marketing strategy, with a specific focus on the Diversity & Inclusion calendar. This calendar includes various holidays, celebrations, recognition, and acknowledgment days. To boost engagement across the social media pages, I nearly always branded versions for both FoodHandler and R3 as well. Another aspect of the posting process involved resizing square post graphics to suit story dimensions, an extra step that increases interactions and visibility. When designing these graphics, I select a modern-looking template and adapt the elements and colors to fit my desired size/style. Customizing template colors was imperative to ensure consistency across posts.