Chartwells Cultural Series Campaign

The Cultural Series Campaign was created for Chartwells Higher Ed universities and colleges across the US. This allowed accounts to engage with students and show different cultures through food. With thorough research, the campaign uses colors and symbols to accurately represent diverse cultures. The main idea was to feature chefs from various backgrounds, each inspiring a unique menu item in dining halls and retail locations. To maximize outreach, I created a range of media, including social media posts and stories, posters, handouts, and digital monitor graphics. These graphics were placed in an online library for Chartwells associates to easily implement the series at their dining locations. The Cultural Series brought new menu items and cultural insights to campus communities.