EcoSystems

When creating a logo for EcoSystems, Bunzl Distribution’s sustainable packaging brand, I was inspired to use a nature element. Knowing that the brand focused on producing products from Bagasse, Wood, and Paper, incorporating a leaf into the logo seemed like the perfect fit. During project meetings, I sensed the enthusiasm and confidence people had in EcoSystems which fueled my decision to use an orange color, symbolizing excitement, success, and creativity. For the fonts, I combined two styles to help each word stand out. “Eco” was in a distinguished thin grey font, while “Systems” appeared in orange but with a thicker stroke, striking a harmonious balance.