Blog
Enhancing Dining Experiences at IUPUI
In the heart of Indiana University–Purdue University Indianapolis (IUPUI) there’s a student center with various cafeterias, each housing unique food brands. Recognizing the opportunity to enhance the marketing strategies for these dining locations, my mission was to create realistic renderings with original graphics that would captivate the attention of students and visitors. Join me as I go through my design process and the intentions behind each stroke of creativity. See how I improve the student center’s atmosphere with renderings and innovative marketing solutions.
Captivating Graphics + Varied Brand Identities
My approach was to design graphics that not only showcased each brand’s unique identity but also created a cohesive and visually appealing environment. By making individual concepts for each restaurant, I ensured that they stood out and garnered attention. Through strategic graphic placement, I aimed to draw people in and generate awareness. For instance, with window decals, I initially placed the graphics in the middle of the window. However, I recognized the importance of allowing potential customers to see inside the restaurants. With this insight, I positioned the graphics towards the bottom of the window, creating an inviting glimpse into the restaurant and piquing the interest of passersby.
Seamless Integration + Problem Solving
A notable obstacles during the rendering process was dealing with an obstructing banner on the wall of a dining location. Given that I was provided with only a single image, I had to come up with a solution to work around the distraction.So, to overcome this challenge, I leveraged my Photoshop skills and seamlessly removed the banner while recreating the complex textures to keep everything realistic as possible. This allowed the renderings to showcase my concepts without any disruptions, resulting in a more accurate representation of the desired branding and atmosphere.
Transforming Objects into Opportunities
One interesting task in specific was to transform a large piece of machinery in the center of the student center into a powerful marketing tool. The goal was to leverage the empty space to create a wrap that would promote brands and events.
I ended up creating a graphic that served multiple functions. By integrating an advertisement and wayfinding signage, the metal structure became a colorful focal point, guiding visitors to their desired dining destination. I also included a placeholder designed for posters, allowing event posters to be interchangeable.
Through the power of renderings and creative marketing solutions the dining locations within the IUPUI student center underwent a transformation. By designing captivating graphics and overcoming obstacles with innovative thinking, I successfully contributed to a more cohesive and engaging dining experience for the IUPUI community. It’s very intresting to see how thoughtful planning and visually pleasing concepts can create a truly immersive atmosphere in any space.
