Harry’s Cafe Materials

Harry’s Cafe, an elegant and minimalist restaurant situated within the Pritzker School of Law at Northwestern University, has given me various project to promote and enhance their brand. As the creative lead I have touched on all graphics and marketing projects for the restaurant such as merchandising, posters, flyers, menus, and social media graphics. I’ve upheld and improved the brand’s integrity, resulting in positive outcomes in terms of sales and client feedback. Used solely a branding manual, I meticulously crafted all graphics from scratch, harnessing assets such as square patterns to enhance visual impact and consistency.