Publications
JL Gaddy Product Catalog
To create the JL Gaddy catalog, I started by researching the company’s website to gather elements like images, fonts, the company’s history, and contact information. This is essential for establishing the brand identity. I organized each product into categories and subcategories which were used in a Table of Contents. Using Datamerge and automation tools, I included details like footers, page numbers, and columns. A part of the catalog I’m particularly proud of is how the front and back cover seamlessly come together.
