Northwestern University Athletics Menus

Northwestern University Athletics required menus for their indoor and outdoor games, which led me to create new concepts for the concession stands. By infusing the university’s branding, including fonts and colors, I ensured that the menus resonated with the spirit of the institution. For the “E-Town” section in the arena, I designed two variations with a shared layout and reversed colors to foster a cohesive visual identity. It was my goal to include some element of the university in all menus whether it was colors or graphics representing it.