Northwestern Dining Coffee Crawl Campaign

As the designer behind Northwestern Dining’s coffee crawl campaign, I took on the responsibility of organizing and marketing the event graphics from inception to completion. This multifaceted project involved various tasks, including making the logo, designing both print and digital graphics, overseeing the printing process, and installation of the signage. A key challenge was creating a customized campus map with marked locations, and also consistently presenting information across different media and sizes. The result was a successful campaign that engaged the campus community, celebrated the love for coffee, and drove sales!