Publications
Northwestern Dining Allergen Guide
The Dining Guide booklet serves as a valuable informational resource for Northwestern students while also acting as a powerful marketing tool. Its contents include pricing breakdowns for meal plans, wellness and sustainability information, campus apps, and a dining map. The map was strategically placed in the center of the book as a spread so students can take the page out and reuse the map. This booklet also played a pivotal role in the successful Meal Plan Campaign which lead to a remarkable 100% increase in meal plan sales compared to the previous year.
