Northwestern Dining Meal Plan Campaign

Collaborating with solely the marketing manager of Northwestern University Dining, I helped devise a marketing plan to boost meal plan sales on campus. Building upon the success of the previous “Food First” campaign, we started a rebrand knowing it would be recognized amongst students. With that, I came up with a range of marketing collateral, including flyers, stickers, yard signs, door hangers, banners, table tents, and more. The results were remarkable, with meal plan sales increasing by an impressive 100% following implementation.