Northwestern Dining Meal Plan Fall 2019

As graphic designer for Northwestern’s Dining Meal Plan Campaign, I thought to enhance the marketing materials by creating motion graphics. Using Adobe After Effects and Illustrator, I put together the graphics and integrated the message in an intuitive manner. I selected the music as well with the intention to evoke a calm and happy atmosphere and have graphics synchronize with the rhythm. The video resulted in significant praise from both our audience and the marketing department. It was shared on social media platforms, displayed on digital boards, and featured on menu boards in closed restaurants which ultimately added a 100% increase in meal plan sales. A new video was crafted every few months to accommodate changing prices, making this the newest out of three in the series.