Banners play an important role in trade show displays as they are affordable, easy to set up materials. They offer many advantages such as high visibility to large audiences and the ability to capture attendees’ attention. This is why I decided to create new banners for R3. The initial request was to order banners using existing artwork, but I recognized the potential for improvement and took the initiative to design new versions.

Each banner features its own unique statement and graphic elements. Since two banners already contained a lot of information, I aimed to make one more graphical in nature. The middle banner primarily serves the purpose of promoting an online store website and display icons/R3 trucks to represent redistribution.