The Blink Logo

The Blink, a coffee and tea shop concept at New York University, underwent a logo redesign at the request of NYU Eats. Emphasizing a clean and modern aesthetic, the logo features a cup icon with a matching font weight to maintain consistency. To add personality and appeal, I selected a font with ligatures in the word “coffee,” giving it a unique and eye-catching style. The simplicity of the logo contributes to its overall charm, making it a standout representation of the shop’s brand.