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Transforming Harry’s Cafe with Renderings

Harry’s Cafe is a sleek and minimalist restaurant located in the Priztker School of Law at Northwestern University’s Chicago campus. In this blog post, I am excited to present the renderings and graphics I created to elevate the cafe’s marketing efforts and transform the space into a more interactive environment. By incorporating more graphics and advertisements, I aimed to engage customers, attract a wider audience, and enhance the overall marketing impact of Harry’s Cafe.

Crafting Renderings to Enrich Marketing

Knowing the significance of marketing in today’s competitive landscape, I created realistic renderings with graphics to help reach marketing goals. With a deep understanding of the restaurant’s atmosphere and target audience, I was able to help choose what graphics were needed, how they should look, and where to place them. With that, each rendering was thoughtfully designed to work with the cafe’s existing aesthetic while also displaying key offerings.

Elevating Customer Engagement and Attracting a Wider Audience

Through my renderings, I showed how customer experience may be improved in a realistic way. This includes wayfinding signage, window decal, and ads for mobile ordering. Even social media handles and shelf strips displaying buzzwords such as “tasty” and “fresh” were included in the renderings. All this ultimately added to creating an interactive experience that would entice customers to dine at Harry’s Cafe and keep coming back.

Amplifying Marketing Initiatives

In addition to the renderings, I designed graphics that to enhance the overall marketing impact of Harry’s Cafe. These graphics served multiple functions, from increasing awareness of the cafe’s presence on social media and mobile ordering apps to utilizing napkin displays. Each element was carefully positioned to guide customers and improve their online presence.

Thanks to the renderings and graphics I created, the marketing department at Northwestern Dining was able to install all elements with confidence. My work serves as an example of how well creating mock-ups influences a space. Through design the graphics were planed, refined, and executed, resulting in a smooth process with great results.

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