Vital Technologies Logo

While developing a website for an IT service, I recognized the importance of having a logo placeholder that would seamlessly fit into various sections of the site, such as the menu bar and footer. Rather than using a generic placeholder that would require replacement later, I designed a logo from scratch intending to make it wide logo in order to fit website specific formats. In the logo I creatively emphasized “IT” within “Vital” by using a different colorand chose the color purple since it is present in the banner image provided by my client. Additionally, I incorporated technology-related icons into the logo to symbolize the industry in which the IT service operates, reinforcing the brand’s function.