Motion Graphics

Wildcat Deli
Featuring Applegate

During the redesign of Wildcat Deli’s menu, a specific request to highlight cookies on the primary menu board inspired my innovative approach: a looped motion graphic menu, improving the conventional static design. Recognizing the potential to increase customer engagement, I visualized various side items cascading onto the menu, creating an interactive experience. By integrating this element, the motion graphic not only enhances sales but benefits customers.

Northwestern Dining Meal Plan Fall 2019