W. Lee Flowers
Product Catalog

In the process of designing the W. Lee Flowers catalog, I began by delving into the company’s website to compile images, fonts, corporate history, and contact information. This step played a significant role in brand identity. I took the products and categorized them into major and minor categories, which afterwards formed a Table of Contents. Utilizing automation tools, including Datamerge, I efficiently constructed page elements s like footers, pagination, and multi-column layouts. A fun design aspect I incorporated is the subtle creation of a stylized “W” on the back cover.

View the W. Lee Flowers product catalog